17th March 2022

Lisa Wang Watercolour Artist – “Barista”

Lisa Wang is an amazing watercolour artist whose style really inspires me. Here is a collection of work that she shared during a live workshop, showing her process from initial drawing to mid-tones and finally, dark colour and detail. Lisa mentions that the quality of her drawing is the secret to the end result. Having...
on 17th March 2022

Alvaro Castagnet, Joseph Zbukvic and Herman Pekel paint Flinders Street Station Simultaneously

Three of my all time favourite watercolour artists, Alvaro Castagnet, Joseph Zbukvic and Herman Pekel, come together for the first time to paint an incredible street scene of Flinders Street Station. This is an amazing video, first produced by Paint some colour in your life, which in itself is an amazing learning resource for all...
on 12th March 2022

The move towards Value Based Bidding in Google Ads

Just watched the latest presentation by Google Ads focussed around Value Based Bidding(VBB). VBB is the strategy to find high value customers.   Key points to take away. Business Objectives should meet the Marketing Objectives A business should be focussed on Profitable Growth and not Volume of Leads
on 1st March 2022