I want to send a campaign to my audience but leave out some specific email addresses.

If like me you’ve spent hours looking for something that should be an easy well documented solution then you’ve come to the right place.

The problem: I want to send a campaign to my audience but leave out some specific email addresses.

In my case I was sending out a questionnaire about the new services I was planning to offer and I wanted to exclude known competitors from my audience without unsubscribing them.

In Mailchimp, you can add tags to a contact which is great but not when you have 2000 contacts to go through. And similarly you can create segments within your audience by using 6 rules to identify the contacts you want to put into a segment. Unfortunately, you can’t filter all of the individual business addresses that I needed to exclude with 6 rules. I almost gave up until I found this.

Here’s how to do it step by step. It will take under 2 minutes to get it done.

1. Create a new campaign.

Choose your method, in my case I want to send an email campaign.

 

 

 

2. Give it a name and hit Begin.

 

3. Click Add Recipients.

 

mailchimp - how to exclude emails from an audience for a campaign

 

4.  Choose the audience you want to use

 

 

5. Under Segment and Tag choose Group or New Segment.

 

 

 

6. Now choose Paste

 

I made a list of all the emails I wanted to exclude by searching for them in my audience and pasting into excel. Highlight all the emails in your list and paste them into the box.

 

 

7. Below the box choose Exclude these emails

 

 

8. Now click Build Segment and That’s it!

You will see the new number of recipients will reflect those that have been excluded and you get a mini report of how Mailchimp managed the emails you chose to exclude.

 

 

Now your ready to design and send your campaign.

If you found this content useful please leave a comment. It takes time to do these articles and it really helps to know that it’s helping somebody.

 

8 Comments

Eve Burtonreply
May 13, 2021 10:11 am

Yes this looks very useful although madness that Mailchimp don’t make this easier, makes me wonder why I am using it!!

jasonpereirareply
May 15, 2021 12:20 pm

Thanks for leaving a comment Eve – I completely agree with you and it should be well documented. To me it stands out as a fundamental tool for managing an audience. All the best. J

Leonreply
August 26, 2021 7:05 pm

I haven’t been able to figure this out for years – thanks for putting this together as I was just able to try it and it worked perfectly. Thanks a million!

jasonpereirareply
August 27, 2021 3:29 pm

You’re welcome Leon. I’m happy it helped you. J 🙂

Peter Dryzekreply
June 14, 2022 8:45 pm

Well done Jason, I just want to avoid annoying people who have already responded to an earlier email. Looks like I can do it now!

jasonpereirareply
June 22, 2022 11:07 pm

Thanks for the comment Peter – I’m glad it helped you. It actually is quite handy but very clunky to use. All the best.

Niki Blanereply
June 21, 2022 2:07 pm

Thanks for this blog – really useful. Honestly I’m working with Mailchimp for a client and I never recommend it – UX is so poor. This example works ibut such a faff…I want to send to everyone in one tag, but not those who are also tagged with another tag…in Mailerlite there’s a simple ‘exclude’ function…but for Mailchimp I’d have to copy all of the emails that are tagged with the second tag and do what you show above. Absolute madness!
Thanks again.

jasonpereirareply
June 22, 2022 11:10 pm

Hey Niki, Thanks for leaving a comment. Happy the post helped you. I agree the UX is bad especially doing the exclusions. Never tried Mailerlite, I’ll have a look at it. All the best! J

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